When an event disrupts your existing worldview in a way that causes you to change it there is a need and want to talk about it. This need to talk about it is to create a successful story around the change and move others to seeing things the same way you do.
Many marketers understand this. By making things remarkable your message spreads. Organizational change can happen the same way.
Focus your organizations stories around the positive things that are happening. Make them remarkable. Share the stories in ways that make others want to share them.
Monday, October 6, 2014 – 12:00